Publications

Title Datesort icon
The Middle East Outbound Travel Market with Special Insight into the Image of Eu The Middle East Outbound Travel Market with Special Insight into the Image of Europe as a Destination
The Middle East is one of the smallest, yet fastest growing, tourist generating regions in the world, with outbound travel quadrupling in the last 20 years. Despite the negative impact of the socio-political unrest in the Middle East on tourism flows, prospects for the sector remain positive....
2012
Yearbook of Tourism Statistics, Data 2006 – 2010, 2012 Edition Yearbook of Tourism Statistics, Data 2006 – 2010, 2012 Edition
Understanding, for each country, where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database available...
2012
Compendium of Tourism Statistics, Data 2007 – 2011, 2013 Edition Compendium of Tourism Statistics, Data 2007 – 2011, 2013 Edition
Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism...
2013
Yearbook of Tourism Statistics, Data 2007–2011, 2013 Edition Yearbook of Tourism Statistics, Data 2007–2011, 2013 Edition
Understanding, for each country, where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database...
2013
The Chinese Outbound Travel Market – 2012 Update 2013
Key Outbound Tourism Markets in South-East Asia Key Outbound Tourism Markets in South-East Asia – Indonesia, Malaysia, Singapore, Thailand and Vietnam
Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims to provide an up-to-date perspective of the major...
2013
Compendium of Tourism Statistics, Data 2008 – 2012, 2014 Edition Compendium of Tourism Statistics, Data 2008 – 2012, 2014 Edition
Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism...
2014
Yearbook of Tourism Statistics, Data 2008 – 2012, 2014 Edition Yearbook of Tourism Statistics, Data 2008 – 2012, 2014 Edition
Understanding, for each country, where its inbound tourism is generated is essential for analysing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database available...
2014
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying about Europe
This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on ‘netnographic’ research – or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel...
2015