Publications

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Yearbook of Tourism Statistics, Data 2012 – 2016, 2018 Edition Yearbook of Tourism Statistics, Data 2012 – 2016, 2018 Edition
For each country, understanding where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as positioning national tourism abroad. Presenting data for 196 countries from 2012 to 2016, the Yearbook of Tourism Statistics, 2018...
2018
Compendium of Tourism Statistics, Data 2012 – 2016 (2018 Edition) Compendium of Tourism Statistics, Data 2012 – 2016 (2018 Edition)
Tourism statistics are pivotal in advancing knowledge of the sector, monitoring tourism flows, promoting results-focused management and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism sector, the trilingual...
2018
UNWTO World Tourism Barometer and Statistical Annex, Advance Release January 201 UNWTO World Tourism Barometer and Statistical Annex, Advance Release January 2018
This Advance Release and the accompanying Statistical Annex of the UNWTO World Tourism Barometerpresent preliminary full year results for international tourism in 2017 based on data for international overnight visitors reported by destinations around the world. In addition, this issue includes...
2018
European Union Short-Term Tourism Trends, Volume 2, 2018-1 European Union Short-Term Tourism Trends, Volume 2, 2018-1
This release of the European Union Short-Term Tourism Trends presents an analysis of preliminary full year results for international tourism in the group of 28 European Union countries (EU-28) for 2017. This issue is based upon 2017 data on international overnight visitors as reported by...
2018
European Union Short-Term Tourism Trends, Volume 2, 2018-2 European Union Short-Term Tourism Trends, Volume 2, 2018-2
This release of the European Union Short-Term Tourism Trends presents preliminary full year data for 2017 on outbound tourism in the European Union (EU-28 or simply EU) and in the UNWTO region Europe at large, specifically on international tourism expenditure. The report also includes...
2018
Contribution of Islamic Culture and its Impact on the Asian Tourism Market Contribution of Islamic Culture and its Impact on the Asian Tourism Market
Contribution of Islamic Culture and its Impact on the Asian Tourism Market highlights the influence of Islamic culture on Asian history and heritage and the potential of the emerging market for Islamic tourism. The publication outlines characteristics of the Islamic tourism market in Asia and...
2017
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
UNWTO Tourism Highlights, 2017 Edition
Listen  UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2016. The booklet includes: Key trends in international tourism in 2016 Results by (sub)region and country of destination World’s top tourism destinations...
2017
Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solut Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solutions
This publication gives an overview of the key features of the Chinese outbound tourism market in terms of policy, demographics, socio-economic evolution, catchment areas, and market trends. It includes case studies from seven destinations in Asia and Pacific and three in Europe and the Americas,...
2017
New Platform Tourism Services (or the so-called Sharing Economy) – Understand, R New Platform Tourism Services (or the so-called Sharing Economy) – Understand, Rethink and Adapt
This report aims to gain a better understanding of how new platform tourism services, or the so-called Sharing Economy, is shaping the tourism sector. It seeks to identify the specific opportunities and challenges it poses across destinations, how these are being addressed, and the way forward....
2017