Publications

Title Date
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Contribution of Islamic Culture and its Impact on the Asian Tourism Market Contribution of Islamic Culture and its Impact on the Asian Tourism Market
Contribution of Islamic Culture and its Impact on the Asian Tourism Market highlights the influence of Islamic culture on Asian history and heritage and the potential of the emerging market for Islamic tourism. The publication outlines characteristics of the Islamic tourism market in Asia and...
2017
UNWTO/GTERC Annual Report on Asia Tourism Trends – 2016 Edition 2016
UNWTO Tourism Highlights, 2016 Edition
Listen  UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2015. The booklet includes: Key trends in international tourism in 2015 Results by (sub)region and country of destination World’s top tourism destinations...
2016
The Decision-making Process of Meetings, Congresses, Conventions and Incentives The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers
The ETC/UNWTO study on The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers aims at providing a better understanding of the Meetings Industry and the way meeting and event organizers make decisions. Aimed at DMOs, NTOs and NTAs, the study offers wide-ranging...
2015
Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying about Europe
This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on ‘netnographic’ research – or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel...
2015
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Yearbook of Tourism Statistics, Data 2008 – 2012, 2014 Edition Yearbook of Tourism Statistics, Data 2008 – 2012, 2014 Edition
Understanding, for each country, where its inbound tourism is generated is essential for analysing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database available...
2014
Compendium of Tourism Statistics, Data 2008 – 2012, 2014 Edition Compendium of Tourism Statistics, Data 2008 – 2012, 2014 Edition
Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism...
2014
Key Outbound Tourism Markets in South-East Asia Key Outbound Tourism Markets in South-East Asia – Indonesia, Malaysia, Singapore, Thailand and Vietnam
Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims to provide an up-to-date perspective of the major...
2013